Musings of a Compulsive Thinker

Little blue box

I have been daydreaming all week about this little box in Tiffany Blue. What makes it so special? Why do Tiffany stores enforce the rule that no box bearing the name can leave the building unless it's carrying a bought item? It is the trademark of Tiffany & Co., symbolizing classic big city elegance.

It's also expensive. Tiffany jewelry is overpriced; granted, it's high-quality jewelry, but a necklace is not worth as much as they charge. Everybody knows this; they pay for it regardless. Why? When you buy Tiffany, you're buying the box, the name, the style, the aura, the very mystique that epitomizes a Tiffany purchase.

And if you can afford it, it's totally worth it. I like to imagine the shock and sheer giddy happiness I would feel if my significant other ever gave me one of those little blue boxes.

He went to Tiffany.

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Labels: ponderings

posted by the alygator @ 2:20 PM